Advise me on...
Killer Presentations - Right Visuals
Beat the recession: Sell Better, Sell Smarter, Sell More. There is only one way to beat a recession, sell more. The government may want to stimulate the economy but in truth people still buy in the depths of a recession; only their decisions are more important. They need to really see value, they need to believe there is a return on investment, in short they need to be sold to.In this series of 5 minute seminars, world renowned presentation Guru Nick Oulton will explain how you can do to drive your sales in the recession. For many this might not be an opportunity to grow, but to simply to achieve flat line revenues in 2009 but that will allow you trim costs and may mean survival. For each company that fails to sell enough and has to close, there is market share to be won. But your competition want it as well. You need to sell better than them, sell smarter than them if you want to sell more than them.
The recession is upon us and there will be losers, but it doesn't have to be you.
Sales Presentation Mini Series: 1) Why Present?
There are very few organisations that have something truly unique to offer and even fewer organisations that can afford to buy anything that fancy. The practical upshot of this is that as a sales person you either have direct competition from somebody doing something similar or indirect competition for somebody who wants the cash for your project, either way you have competition. This episode looks at how you win using a presentation.
Sales Presentation Mini Series: 2) The Right Message So having decided to use a presentation as part of the sales process, the next question is what should the message be. There are lots of mistakes people make in their presentations the biggest one for us is the confusion between sales and marketing. For us there is a clear distinction but we operate in the Business to Business sector where there will be a face to face sell at some point.
Sales Presentation Mini Series: 3) The Right Structure
So by now we have decided that we need a presentation and why the prospect will buy form us rather than our competition now we need to know how we should structure the information to increase our chances of winning.
Sales Presentation Mini Series: 4) The Right Visual
I know I need to use a presentation, I know what to say and when to say it. Now how do I get the audience to pay attention to it and to remember it? Actually what we really want is for them to act upon it.
Series Conclusion.
It's difficult to do sales presentations justice in four five minute. We have spent 12 years at m62 developing sales presentations for clients in almost every B2B industry; everything from simple products to complex technologies, business services to complete outsourced solutions, pharmaceutical to construction and if we have learnt one thing from our 6500 sales presentations it's this: "nothing drives sales like a consistent customer centric value proposition, well articulated at the point of sale" Good luck, Good Selling and remember this: Only salespeople can turn a recession round. Politicians can lead the world to the table ... but it takes a salesperson to close the deal.
